A print media tycoon built his newspaper empire by going from one to 500 newspapers, and along the way he leased crown forest land, bought pulp and paper companies that supplied his newsprint, and bought trucking companies to deliver his papers. Which of the following business models did he use?
A) a vertically integrated business model
B) a horizontally integrated business model
C) a multitiered business model
D) a cross-industry monopoly business model

Question

Quizplus · Accepted Answer

The print media tycoon used a vertically integrated business model as he acquired companies involved in different parts of the supply chain, from leasing land for raw materials to delivery of the finished product.

A Print Media Tycoon Built His Newspaper Empire by Going