Match
-The name and/or symbol used to identify and set apart one product or service from another.
A) Life Cycle Stages
B) Creative Strategy
C) Big Idea
D) Target Audience
E) Brand Image
F) Qualitative Data
G) Key Consumer Benefit
H) Tone
I) Creative Team
J) Quantitative Data
K) Psychographics
L) Media Mix
M) Unique Selling Proposition
N) Positioning
O) Freelancer
P) Geographics
Q) Client
R) Appeal
S) Brand Benefit
T) Repositioning
U) Focus Group
V) Brand Loyalty
W) Creative Brief
X) Slogan
Y) Objectives
Z) Detail Copy
AA) Brand
AB) Marketing Plan
AC) Approach
AD) Demographics
AE) Tagline
AF) Brand Feature
AG) Promotional Mix
AH) Behavioristics
AI) Secondary Audience
Correct Answer:
Verified
Q22: Match
-The term used to define the favorable
Q23: Match
-A document that lays out for the
Q24: Match
-A short statement that expresses a company
Q25: Match
-The part of a brief that defines
Q26: Match
-Specifics given to help the target with
Q28: Match
-A document usually created by the client,
Q29: Match
-Found within the creative strategy it defines
Q30: Match
-The name for the type of research
Q31: Match
-A short statement usually placed near the
Q32: Match
-Name for a specific attribute unique to
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