Match
-The term used to define the favorable relationship between the brand and the target.
A) Life Cycle Stages
B) Creative Strategy
C) Big Idea
D) Target Audience
E) Brand Image
F) Qualitative Data
G) Key Consumer Benefit
H) Tone
I) Creative Team
J) Quantitative Data
K) Psychographics
L) Media Mix
M) Unique Selling Proposition
N) Positioning
O) Freelancer
P) Geographics
Q) Client
R) Appeal
S) Brand Benefit
T) Repositioning
U) Focus Group
V) Brand Loyalty
W) Creative Brief
X) Slogan
Y) Objectives
Z) Detail Copy
AA) Brand
AB) Marketing Plan
AC) Approach
AD) Demographics
AE) Tagline
AF) Brand Feature
AG) Promotional Mix
AH) Behavioristics
AI) Secondary Audience
Correct Answer:
Verified
Q17: Match
-The representative from the brand that works
Q18: Match
-Determines the best way to reach the
Q19: Match
-Lets the target know what they will
Q20: Match
-Term for when a brand needs to
Q21: Match
-A small sample group of the target
Q23: Match
-A document that lays out for the
Q24: Match
-A short statement that expresses a company
Q25: Match
-The part of a brief that defines
Q26: Match
-Specifics given to help the target with
Q27: Match
-The name and/or symbol used to identify
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