Despite the opportunities presented by Internet and social media technologies, advertising messages continue a one-way flow from the business or organization to the target audience, as they did with traditional print and broadcast media.

Question

Quizplus · Accepted Answer

Internet and social media technologies have enabled two-way communication, allowing consumers to interact with businesses and organizations through comments, shares, and direct messages, making the flow of advertising messages more interactive and not just one-way.

Despite the Opportunities Presented by Internet and Social Media Technologies