Appeal letters will be successful to the extent they interest the reader. Remember, the difference between effective appeal letters and junk mail is the recipient's interest in the topic.

Question

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Appeal letters are most likely to be successful if they can capture the reader's interest. The more interested the reader is in the topic, the more likely they are to respond positively to the appeal. On the other hand, if the letter fails to pique the reader's interest, it is likely to be dismissed as junk mail.

Appeal Letters Will Be Successful to the Extent They Interest