Simplicity in broadcast writing means avoiding the use of big, formal words. If others use them, simplify them. If they are necessary, then carry them inside quotation marks so that the announcer can change inflection for emphasis.

Question

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Simplicity in broadcast writing is important for easy understanding by the audience. Using big, formal words can lead to confusion and disengagement by the listeners. Therefore, it is best to simplify words if possible and use quotation marks if necessary.

Simplicity in Broadcast Writing Means Avoiding the Use of Big