Quotations should be used frequently in broadcast copy so that listeners will know what news sources had to say. Quotes can easily be identified when listening because a good announcer will change voice inflection when reaching phrases enclosed by quotation marks.

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In broadcast copy, it's generally recommended to paraphrase rather than use direct quotations frequently. This is because listeners can't see quotation marks, and constant changes in voice inflection to indicate quotes can be confusing and disrupt the flow of information.

Quotations Should Be Used Frequently in Broadcast Copy So That