Question 1

If you make a mistake in live broadcasting, _____ will provide comfort and re‐build self‐confidence.
A) reviewing "I am not a geek" sheet
B) asking for the audience's opinion via social media
C) tweeting your feelings so you don't keep them bottled inside
D) all of the above

Accepted Answer

A

Question 2

Who is the largest American TV news consultant?
A) Frank N. Magid Associates
B) Talent Dynamics
C) Al Primo Associates
D) Ken Linder

Accepted Answer

Frank N. Magid Associates is the largest American TV news consultant, with over 60 years of experience and serving clients such as ABC, CBS, NBC, and Fox. Talent Dynamics and Al Primo Associates are both smaller consulting firms, and Ken Linder is a media trainer and strategist, not a consulting firm.

Question 3

The following are members of the "old school" style of TV news anchoring.
A) Walter Cronkite, Ann Curry, Brian Williams
B) Walter Cronkite, Peter Jennings, Barbara Walters
C) Jon Stewart, Walter Cronkite, Ann Curry
D) Jon Stewart, Brian Williams, Ann Curry

Accepted Answer

Walter Cronkite and Peter Jennings are both considered "old school" style of TV news anchoring, and Barbara Walters was also a prominent news anchor during that era. Ann Curry and Brian Williams came after that period and while they may have had elements of the "old school" style, they are not typically associated with it as much as the anchors in choice B. Jon Stewart is also not considered a traditional news anchor.

Question 4

A healthy media diet, such as weekly reading of the news magazine The Economist, is a key to:
A) win a local jeopardy tie in.
B) earn credibility as a broadcast newsperson.
C) improve vocal delivery.
D) none of the above.

Accepted Answer

A healthy media diet, such as reading weekly news magazines like The Economist, can help individuals stay informed about current events and issues. This knowledge and understanding can translate into improved credibility and expertise as a broadcast newsperson. While a healthy media diet may indirectly improve vocal delivery through increased confidence and knowledge, it is not a direct result or purpose of consuming news media. Winning a local jeopardy tie-in is not necessarily linked to a healthy media diet and is not a reliable measure of its impact.

Question 5

Broadcast gear can be described as
A) an electronic device worn under a male anchor's tie.
B) forcing your voice into a lower, deeper pitch thatreally is artificial.
C) the equipment used to do live shots in the field.
D) reading allowed in a mechanical staccato style.

Accepted Answer

The answer of Broadcast gear can be described as
A) an...

Question 6

Before going on‐air you must:
A) keep your throat moist.
B) not eat chocolate, as it can coat your throat.
C) not light up a cigarette to calm your nerves.
D) all of the above.

Accepted Answer

Before going on-air, it is important to keep your throat moist to avoid dryness and irritation that can affect your voice. It is also best to avoid eating chocolate, as it can coat your throat and affect your speech. Lighting up a cigarette is not recommended as it can harm your throat and lungs, and should be avoided altogether. Therefore, all options (A, B, and C) should be followed before going on-air.

Question 7

In addition to the famous broadcast newsman Edward R. Murrow, who else died of lung cancer after spending years as a successful television anchor?
A) Walter Cronkite
B) David Brinkley
C) Peter Jennings
D) Jessica Savitch

Accepted Answer

Walters Cronkite died of cerebrovascular disease, David Brinkley died of complications from a fall, and Jessica Savitch died in a car accident. Peter Jennings, who was a successful television anchor for ABC News, died of lung cancer in 2005, like Edward R. Murrow.

Question 8

When preparing to anchor you should review your TV news script and mark for:
A) meaning‐laden words.
B) places to pause for emphasis.
C) names and numbers.
D) all of the above.

Accepted Answer

Reviewing your TV news script and marking for meaning-laden words, places to pause for emphasis, and names and numbers will ensure that you are fully prepared to deliver a clear and effective broadcast. By highlighting these key elements, you will be able to better organize your delivery and ensure that you are hitting all of the important points in your report.

Question 9

Tips for using the teleprompter include all of the following EXCEPT:
A) look down from the prompter to the script on names and numbers
B) clean the glass before each broadcast
C) be very familiar with the copy
D) look down at the end of each story

Accepted Answer

The answer of Tips for using the teleprompter include all...

Question 10

To have proper skin, critical for high‐definition television anchoring, you should
A) use soap after a busy day before going to bed.
B) wash your face twice daily with a facial cleanser.
C) spend at least one hour a week on a tanning bed.
D) use soap in the morning and evening.

Accepted Answer

Washing your face twice daily with a facial cleanser is the best option as it helps to remove dirt, oil, and makeup that can clog pores and lead to breakouts. Using soap can be too harsh and strip the skin of its natural oils. Spending time on a tanning bed is also not recommended as it can damage the skin and increase the risk of skin cancer.

Question 11

The news director should always be consulted before you:
A) pick which tie to wear on‐air.
B) decide to change your hair color.
C) pick which suit coat to wear on‐air.
D) match your outfit to that of your co‐anchor.

Accepted Answer

Changing your hair color can significantly alter your appearance on-air, which may affect the station's branding or the visual consistency the news director is aiming for. The other options are generally considered personal choices that don't necessitate approval.

Question 12

The hair length for men on‐air should be:
A) in direct proportion to their age.
B) kept fairly conservative for TV news.
C) enhanced by the use of gel.
D) either shaved or kept long.

Accepted Answer

Men's hair length should be kept fairly conservative for TV news. This is because the focus should be on the content of the news and not on the appearance of the anchor. Conservative hairstyles are also more likely to be accepted by a wide range of viewers.

Question 13

Men's on‐air wardrobe should include a large variety of all of the following items EXCEPT:
A) suit coats.
B) shirts.
C) shoes.
D) ties.

Accepted Answer

The answer of Men's on‐air wardrobe should include a large...

Question 14

The best way to prepare to anchor and overcome nervousness is to:
A) eat your favorite chocolate.
B) have a quick puff, if you're a smoker, 10 minutes before the broadcast.
C) do a lot of deep breathing exercises.
D) none of the above.

Accepted Answer

Doing deep breathing exercises before going on air can help calm nerves and promote relaxation. Eating chocolate or smoking may provide temporary relief but can ultimately negatively impact performance and health.

Question 15

Performing live from the field requires you to:
A) memorize your script.
B) get script approval for every word you will say.
C) know your facts but be prepared to ad lib.
D) have less knowledge of the facts, which the studio anchors, can fill in.

Accepted Answer

When performing live from the field, it's important to have knowledge of the facts, but also be able to ad lib and improvise if necessary. Memorizing a script can lead to robotic delivery, while getting script approval for every word can be impractical and time-consuming. It's also important to have a good understanding of the topic, so the studio anchors can fill in any gaps or provide additional information as needed.

Question 16

Talent is the term used by the production personnel to call the anchors.

Accepted Answer

Talent is a common term used in the production industry to refer to anchors, hosts, actors, and other on-camera performers.

Question 17

TV news consultants typically ruin the career of all on‐air talents.

Accepted Answer

This statement is not entirely true. While some TV news consultants may give advice that negatively affects the careers of on-air talents, there are also many consultants who provide valuable guidance and help enhance the careers of those they work with. It ultimately depends on the individual consultant and their approach to their work.

Question 18

Ron Burgundy is an example of an anchor using "broadcast gear."

Accepted Answer

Ron Burgundy, a fictional character played by Will Ferrell in the movie "Anchorman," is depicted as an anchor using traditional broadcast gear such as a microphone and a teleprompter.

Question 19

You can apply the concept of finding meaning‐laden words inlonger stories that are beyond the 25‐second news readers.

Accepted Answer

Yes, you can apply the concept of finding meaning-laden words in longer stories beyond the 25-second news readers. In fact, it may be even more important to do so in longer stories where the central ideas and themes are developed more fully.

Question 20

Your face is part of your marketing package.

Accepted Answer

Your face is often the first thing people see and remember about you, and it can play a significant role in how people perceive your brand and your level of professionalism. Therefore, it is an essential aspect of your marketing package.

Quiz 9: Onair, Oncamera

If you make a mistake in live broadcasting, _____ will provide comfort and re‐build self‐confidence.

Who is the largest American TV news consultant?

The following are members of the "old school" style of TV news anchoring.

A healthy media diet, such as weekly reading of the news magazine The Economist, is a key to:

Broadcast gear can be described as

Before going on‐air you must:

In addition to the famous broadcast newsman Edward R. Murrow, who else died of lung cancer after spending years as a successful television anchor?

When preparing to anchor you should review your TV news script and mark for:

Tips for using the teleprompter include all of the following EXCEPT:

To have proper skin, critical for high‐definition television anchoring, you should

The news director should always be consulted before you:

The hair length for men on‐air should be:

Men's on‐air wardrobe should include a large variety of all of the following items EXCEPT:

The best way to prepare to anchor and overcome nervousness is to:

Performing live from the field requires you to:

Talent is the term used by the production personnel to call the anchors.

TV news consultants typically ruin the career of all on‐air talents.

Ron Burgundy is an example of an anchor using "broadcast gear."

You can apply the concept of finding meaning‐laden words inlonger stories that are beyond the 25‐second news readers.

Your face is part of your marketing package.