What is the order sport consumers progress through the PCM?
A) Attraction > Awareness > Allegiance > Attachment
B) Awareness > Attraction > Attachment > Allegiance
C) Attraction > Attachment > Awareness > Allegiance
D) Awareness > Allegiance > Attachment > Attraction
Correct Answer:
Verified
Q1: If a consumer develops awareness of FC
Q2: Which stage of the Psychological Continuum Model
Q4: If a consumer considers Adidas, Nike, and
Q5: _ represents a psychological connection that has
Q6: Allegiance represents the strongest connection within the
Q7: Durability consists of which two cognitive aspects?
A)
Q8: Movement between stages of the PCM can
Q9: An individual can progress to the Allegiance
Q10: Consumers who progress quickly upwards through the
Q11: According to the 80/20 rule in marketing,
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