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Sport Consumer Behaviour Marketing

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258

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15

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Quiz 1 (15 Questions + Flashcards)

Introduction to Sport Consumer Behaviour

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Quiz 2 (19 Questions + Flashcards)

The Sport Product and Empirical Generalizations

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Quiz 3 (16 Questions + Flashcards)

Sport Consumer Research and Segmentation

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Quiz 4 (17 Questions + Flashcards)

Sport Consumer Brand Management

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Quiz 5 (17 Questions + Flashcards)

Sport Consumer Decision-Making

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Quiz 6 (16 Questions + Flashcards)

A Psychological Model of Sport Consumption and Decisions

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Quiz 7 (18 Questions + Flashcards)

Sport Consumer Motivation

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Quiz 8 (19 Questions + Flashcards)

Sport Consumer Involvement

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Quiz 9 (17 Questions + Flashcards)

Constraints in Sport Engagement

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Quiz 10 (18 Questions + Flashcards)

Sport Consumer Attitudes

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Quiz 11 (17 Questions + Flashcards)

Sport Team Identification

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Quiz 12 (21 Questions + Flashcards)

Perceptions of Service Quality and Customer Satisfaction

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Quiz 13 (15 Questions + Flashcards)

Personality and Sport Consumers

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Quiz 14 (16 Questions + Flashcards)

Influence of the Socio-Cultural Environment

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Quiz 15 (17 Questions + Flashcards)

Technology and Sport Consumer Experiences

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