Which of the following states that how brands share customers is in line with each brand's market share or penetration?

Question

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Duplication of purchase law states that how brands share customers is in line with each brand's market share or penetration. Double jeopardy refers to the idea that brands with lower market share have both fewer customers and less loyalty from those customers. Polygamous loyalty refers to customers who are loyal to multiple brands within a category. Empirical generalization is a broad statement based on observations or experiences, but does not relate specifically to how brands share customers.

Which of the Following States That How Brands Share Customers