___________ marketing involves targeting potential consumers with personalized messages to a mobile device based on their position relative to a specific location.

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Proximity marketing is the strategy of targeting potential customers with personalized messages -such as ads, promotions, or notifications- based on their relative position to a specific location through GPS or Bluetooth technology. This type of marketing is usually used by retailers, restaurants or any business with a physical location to create a more personalized experience for consumers and encourage foot traffic, sales or app downloads.

___________ Marketing Involves Targeting Potential Consumers with Personalized Messages to a Mobile