Community-driven, emotional consumption, wise consumption, peer pressure, and fan engagement are five issues that describe the sport consumption behaviour of which age cohort?

Question

Quizplus · Accepted Answer

Generation Y, also known as Millennials, are typically associated with these five issues in their sport consumption behaviour. They prioritize emotional connections to their teams and communities, seek out trustworthy and wise sources for product consumption decisions, are influenced by their peers and social networks, and engage with their favorite athletes and teams through various digital platforms.

Community-Driven, Emotional Consumption, Wise Consumption, Peer Pressure, and Fan Engagement