Cause related marketing can affect consumer _____, if consumers are sympathetic to the cause and the brand and cause are seen as a good fit.

Question

Quizplus · Accepted Answer

Cause related marketing has been found to influence buying patterns of consumers, especially when they feel a strong connection or sympathy with the cause being supported. The fit between the brand and cause also plays a key role in influencing consumer behavior. Thus, option E - buying patterns is the best choice. Options A, B, C, and D are not directly related to the impact of cause related marketing on consumer behavior.

Cause Related Marketing Can Affect Consumer _____, If Consumers Are