IMC is the use of many tools, including advertising, in a coordinated manner to build and maintain brand awareness, identity, and preference.

Question

Quizplus · Accepted Answer

IMC stands for integrated marketing communication where various marketing communication tools are utilized in a coordinated manner to reach out to the target audience and build brand identity and preference. These tools include advertising, sales promotion, public relations, personal selling, direct marketing, and digital marketing, among others. The goal of IMC is to create a consistent and seamless brand experience for the customers, thereby reinforcing brand loyalty and enhancing sales performance.

IMC Is the Use of Many Tools, Including Advertising, in a Coordinated