Corporate advertising is intended to create a favorable attitude towards an entire corporation, rather than any specific brands.

Question

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Corporate advertising is aimed at promoting and enhancing the corporate image and reputation of an organization as a whole, rather than promoting or selling any particular product or service. The primary objective of corporate advertising is to build brand awareness, credibility, trust, and goodwill among the target audience. It usually emphasizes the company's values, culture, achievements, innovation, social responsibility, and contribution to the community, and aims to establish a long-term emotional connection with the consumers. In contrast, product or service advertising is targeted towards promoting and selling specific brands, products, or services to the customers.

Corporate Advertising Is Intended to Create a Favorable Attitude Towards