An incumbent senator appears on television, saying that she should be re-elected because she has brought jobs to the state. Obviously, this effort is mass mediated and is an attempt to persuade. For it to be considered advertising, which other condition must be met?

Question

Quizplus · Accepted Answer

For the senator's statement to be considered advertising, the airtime must be paid for. If the senator's statement is broadcast as a part of a news program or as a public service announcement, it would not be considered advertising. However, if the senator's campaign paid for the airtime to broadcast the message, it would be considered advertising.

An Incumbent Senator Appears on Television, Saying That She Should