Scenario 1-2
Chug Enterprises is considering entering the already-crowded sports drink market with a line of products. The first brand will be advertised to teenagers as being the best-tasting sports drink on the market. The second brand will be advertised to adults as being the lowest calorie sports drink you can buy. The third brand will be advertised to senior citizens as containing calcium, a mineral needed to maintain a healthy bone structure. Each brand will have separate, distinctive packaging. However, the drinks inside are actually identical to one another.
-(Scenario 1-2) What would be the least effective strategy Chug Enterprises could pursue in marketing its product to consumers?

Question

Quizplus · Accepted Answer

Stimulating primary demand would be the least effective strategy because Chug Enterprises is entering a crowded market with established competitors and differentiated marketing strategies for different demographics, not trying to create demand for a new category of products.

Scenario 1-2 Chug Enterprises Is Considering Entering the Already-Crowded Sports Drink Market