Scenario 1-3 Sony Has Just Begun to Aggressively Promote Its New Digital

Scenario 1-3
Sony has just begun to aggressively promote its new digital music player, the NW-HD1. This is the latest version of Sony's ubiquitous Walkman portable music player. Commercials feature Macy Gray singing a cover of Aerosmith's "Walk This Way." But can Sony supplant Apple's wildly popular iPod in the hearts of music lovers? That will be a tough challenge. To many of teens and young adults, the Walkman is like, you know, so 1987. "Today's generation thinks of the iPod the way that a generation ago thought of the Walkman," said Gartenberg. "Apple has built a phenomenally strong brand. People are not saying, 'I want an MP3 player.' They're saying, 'I want an iPod.'" Baker agrees that Sony, despite its pedigree as a portable music pioneer, has little chance of making a major splash in the digital music area anytime soon. (Paul R. LaMonica, "Walk this Way," CNN Money, September 15, 2004.)
-(Scenario 1-3) To have the greatest opportunity for success in selling NW-HD1s, Sony must rely on a number of different tools available in the marketing mix. Which one of the following is true?

A) The primary job of Sony's marketing mix is to support the advertising.
B) Sony's product distribution should be considered part of the marketing mix.
C) Advertising is considered one of the four main categories of Sony's marketing mix.
D) Instructions for the use of NW-HD1s are not considered part of the product in the marketing mix.