Scenario 1-4
At Sam-Mart, a huge discount retailer, sales are around $70 billion a year and rising. In addition, the company employs more than 500,000 people worldwide. Sam-Mart stores carry just about every major brand imaginable. In addition, Sam-Mart carries its own brand called Wally's Choice. The Wally's Choice label is on products like cookies, potato chips, paper towels, and other personal and household products.
-(Scenario 1-4) In a local newspaper, Sam-Mart purchases and runs a message that does not refer to any of the products it carries. Instead, it mentions that employees of the local Sam-Mart contribute both the store's resources and their own free time to community projects. This is an example of

Question

Quizplus · Accepted Answer

This is an example of corporate advertising because it focuses on promoting the company's image and its contributions to the community rather than selling specific products.

Scenario 1-4 At Sam-Mart, a Huge Discount Retailer, Sales Are Around $70