Americans began to fear that they were being seduced by subliminal advertising during the 1950's, and a celebrated example of the hysteria created was the story of:

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During the 1950's, James Vicary claimed that he had conducted an experiment where he had secretly flashed the words "Drink Coca-Cola" and "Eat Popcorn" during a movie and had seen a significant increase in sales. Although the experiment was later exposed as a hoax, it fueled public fear about the power of subliminal advertising.

Americans Began to Fear That They Were Being Seduced by Subliminal