In 1995, William T. Esrey, chairman and CEO of Sprint, announced that clients were "going to hold ad agencies more closely accountable" than ever before. He said this because
A) the technology to measure advertising impact had improved.
B) the fundamental reasons to advertise had changed.
C) there was now proof that advertising leads directly to sales.
D) billing scandals had undermined the confidence of advertisers in their agencies.
Correct Answer:
Verified
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