One of the best ways to revive an ailing brand or fix a poor performance in a certain market is to reposition the brand in the consumer's mind - create a revised STP.

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Repositioning a brand in the consumer's mind through a revised STP (Segmentation, Targeting, and Positioning) is a proven strategy to turn around a struggling brand or improve its performance in a specific market.

One of the Best Ways to Revive an Ailing Brand