The purpose behind all efforts at market segmentation is to

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The purpose behind all efforts at market segmentation is to identify consumers that share common characteristics that will lead them as a group to respond distinctively and positively to the right marketing program. This allows businesses to tailor their marketing efforts to specific groups of consumers, increasing the effectiveness of their campaigns and ultimately driving sales. Options A and B are incorrect, as the goal of market segmentation is not to create unique products or to subdivide a population into identical segments. Option C is also incorrect because the focus should not be only on finding the largest market segment, but rather on identifying the segments that are most responsive to a given marketing program.

The Purpose Behind All Efforts at Market Segmentation Is to