Scenario 4-1
Headquartered in Boston, The Gillette Company is the world leader in male grooming, a category that includes blades, razors and shaving preparations. The Gillette Company announced the upcoming launch of two new high-performance women's razors, broadening the portfolio of the top-selling Venus brand, the world's most successful franchise in female shaving. The two new razors are Venus Vibrance™, the first power wet shaving system for women, and Venus Disposable, a premium-performing disposable razor. Both razors incorporate technological and design enhancements to better address the specific shaving needs of women. (http://www.gillette.com/women/product_news/gillette_introduces_two_new_razors.htm)
-(Scenario 4-1) According to the information provided here, Gillette has identified market segments along ____ lines.

Question

Quizplus · Accepted Answer

The information provided suggests that Gillette is targeting the market segment of women, which is a demographic classification. The company is specifically creating new products to address the specific shaving needs of women, which is based on demographics such as age, gender, and possibly other characteristics like skin type. Therefore, the best choice is Demographic.

Scenario 4-1 Headquartered in Boston, the Gillette Company Is the World Leader