Peripheral cues are often used as an attention-getting tool in advertising. Smart advertisers realize they are best used when

Question

Quizplus · Accepted Answer

Peripheral cues are most effective when the differences between brands are small, as they can sway consumers' preferences through aspects unrelated to the product's core attributes. This is because consumers may not be deeply analyzing the differences between similar products, making peripheral cues (like attractiveness or celebrity endorsements) more influential.

Peripheral Cues Are Often Used as an Attention-Getting Tool in Advertising