In one consumer decision-making mode, when experience and involvement are both low, the consumer is engaging in ____.

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Limited problem solving involves low levels of consumer experience and involvement, which means the consumer will seek out only basic information leading to a quick decision. Extended problem solving, on the other hand, involves high levels of experience and involvement leading to an exhaustive search for information to make a decision. Cognitive dissonance is a psychological term used to describe the discomfort felt by an individual who holds two or more contradictory beliefs at the same time. Internal information search involves seeking information from one's memory to make a decision.

In One Consumer Decision-Making Mode, When Experience and Involvement Are