Scenario 5-3
A woman decides that she's going to feed her family pasta salad for dinner. She makes a trip to the grocery store to pick up ingredients. She buys a can of Chicken of the Sea brand tuna and a box of Kraft macaroni and cheese. She chooses the Chicken of the Sea because she thinks that the company uses nets that won't harm dolphins, she knows the company has a talking tuna in its commercials, she thinks Chicken of the Sea is tastier than the competition, and it's the kind her mother always buys. She chooses Kraft macaroni and cheese but really couldn't tell you why. Interestingly enough, she has not purchased any other brands of tuna or macaroni and cheese over the past few years.
-(Scenario 5-3) The woman chooses Chicken of the Sea tuna because she thinks that the company uses nets that won't harm dolphins, she knows the company has that funny, talking tuna in its commercials, she thinks it's tastier than the competition, and it's the kind her mother always buys. These thoughts are known as:

Question

Quizplus · Accepted Answer

The woman's thoughts about Chicken of the Sea tuna represent a series of beliefs she holds about the product, including its environmental practices, taste, and brand familiarity, which influence her purchasing decision.

Scenario 5-3 A Woman Decides That She's Going to Feed Her Family