Scenario 5-5
Phil was preparing to host a graduation party for his friends and relatives when he suddenly realized that he did not have a blender to mix certain beverages that he knew his guests would like. Having never purchased a blender before, Phil felt that he needed to shop carefully and enlist in the help of friends for advice. After visiting several stores and examining numerous models, Phil settled on a Kitchen-Aid model that cost nearly $100.00.
-(Scenario 5-5) The decision-making process for the blender began when Phil:
A) realized he did not have a blender that he needed.
B) brought home a blender from the store.
C) determined what his brand options were.
D) identified the criteria he would use to make the purchase decision.
Correct Answer:
Verified
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