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When Critics Argue That Advertising Is Superficial, the Main Criticism

Question 20

Multiple Choice

When critics argue that advertising is superficial, the main criticism is that


A) there is too much product information for consumers to process.
B) the product performance information is too complex to understand.
C) ads do not contain enough information on functional features and performance results.
D) when ads highlight the emotionally satisfying features of products they ignore value

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