Scenario 7-3
Biba is a French magazine whose audience comprises mainly women readers. In addition, it enjoys a fairly sizable international distribution. On occasion, the magazine runs advertisements from the French equivalent of the Department of Public Health. In one such ad, the visual consists of the corner of an earth-tone beach towel with sand around it. Lying on the towel is a pair of women's sunglasses, a book, a rock, and a condom in a foil wrapper. The headline reads in French, "Protection maximale."
-(Scenario 7-3) A person from a different culture sees the ad and decides that the French are immoral because they run condom ads in magazines, whereas they are not seen in general consumer magazines in this country. This person is engaging in

Question

Quizplus · Accepted Answer

The person is exhibiting ethnocentrism, which involves evaluating another culture based on the standards and values of one's own culture. This person is assuming that their own culture's norms and values regarding the advertisement of condoms are universal and should apply to other cultures as well.

Scenario 7-3 Biba Is a French Magazine Whose Audience Comprises Mainly Women