Scenario 7-3
Biba is a French magazine whose audience comprises mainly women readers. In addition, it enjoys a fairly sizable international distribution. On occasion, the magazine runs advertisements from the French equivalent of the Department of Public Health. In one such ad, the visual consists of the corner of an earth-tone beach towel with sand around it. Lying on the towel is a pair of women's sunglasses, a book, a rock, and a condom in a foil wrapper. The headline reads in French, "Protection maximale."
-(Scenario 7-3) If a condom manufacturer was considering entering a different culture with its product, just about any research it performed would have the potential for enlightenment. However, if the company was specifically trying to determine if the underlying core beliefs of a culture precluded it from being able to sell a form of birth control, the company would be best advised to research the culture's

Question

Quizplus · Accepted Answer

To determine whether the underlying core beliefs of a culture preclude the sale of a form of birth control, the condom manufacturer would need to research the culture's values. Values are the deeply ingrained beliefs and attitudes that guide individuals' behavior, and they can vary greatly across cultures. Understanding a culture's values would provide insight into whether birth control is accepted or taboo within the culture, and whether selling condoms would be perceived as advantageous or offensive. Economic conditions and demographic characteristics may provide some insight, but they do not necessarily reveal the cultural attitudes and beliefs related to birth control. Customs and rituals may also provide some insight, but they are more closely related to specific practices and behaviors rather than overall values.

Scenario 7-3 Biba Is a French Magazine Whose Audience Comprises Mainly Women