Executing a successful IMC campaign requires

Question

Quizplus · Accepted Answer

While having a smart client, plenty of money, and a competent leader are all helpful, the most essential requirement for an IMC campaign is a skilled creative team that can work together cohesively to develop and execute a cohesive message across multiple channels. Successful IMC campaigns require a cross-functional team with diverse skills and perspectives, including experts in advertising, public relations, digital marketing, and other areas. Without a strong, coordinated team effort, even the best-funded campaign is likely to fall flat.

Executing a Successful IMC Campaign Requires