All of the following were mentioned in the textbook as necessary to the career success of an account manager EXCEPT:
A) ability to negotiate
B) ability to care for clients
C) ability to serve as a willing ambassador between client and agency
D) ability to rationalize agency expenditures
Correct Answer:
Verified
Q26: Which of the guidelines for managing advertising
Q27: Which of the following is something we
Q28: Which of the following pairs is NOT
Q29: Poor creative executions are more a matter
Q30: Executing a successful IMC campaign requires
A) A
Q32: It is common that members of an
Q33: Scenario 8-1
The Blanding Agency is an agency
Q34: Scenario 8-1
The Blanding Agency is an agency
Q35: Scenario 8-1
The Blanding Agency is an agency
Q36: Which of the following IS of particular
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