Which of the following IS of particular note to writing a good creative brief?
A) Make it comprehensive
B) Be logical so the creatives never forget the business goal
C) Write in the consumer's language not business speak
D) List all the things that consumers should believe about the brand
Correct Answer:
Verified
Q31: All of the following were mentioned in
Q32: It is common that members of an
Q33: Scenario 8-1
The Blanding Agency is an agency
Q34: Scenario 8-1
The Blanding Agency is an agency
Q35: Scenario 8-1
The Blanding Agency is an agency
Q37: Which of the following is(are) true of
Q38: Creativity is:
A) the ability to consider and
Q39: Who prepares the creative brief?
A) The AE
Q40: Which department within an advertising agency is
Q41: Scenario 8-2
The Easy-Ride Bicycle Company manufactures three
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