As marketing manager of Fly-By-Night, a commuter airline that specializes in red-eye flights, you believe that the Internet is a good way to reach businesspeople with your communications. But you know this target audience ignores most advertising and actively hates distractions like pop-up or pop-under ads. Therefore, you put your money behind the development of messages for

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Viral marketing is a strategy that encourages individuals to share a marketing message with others, creating the potential for exponential growth in the message's exposure and influence. It is less intrusive and more engaging, making it suitable for an audience that dislikes traditional advertising methods.

As Marketing Manager of Fly-By-Night, a Commuter Airline That Specializes