Accomplishing the objective of having repeat visitors to a firm's website is a function of:

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All of these factors are important in attracting repeat visitors to a firm's website. Site substance, such as informative and useful content, can keep visitors coming back for more. Ease of use ensures that visitors have a positive user experience and aren't frustrated by a difficult-to-navigate website. Entertainment value, such as engaging visuals or interactive tools, can also make a site more enjoyable to visit and encourage visitors to return.

Accomplishing the Objective of Having Repeat Visitors to a Firm's