Scenario 9-5
John Deere and Company has manufactured farm equipment for many years and is now a strong competitor in the residential lawn care equipment market. Deere makes a variety of riding and push mowers that are used by home owners and lawn care companies. Deere has not actively marketed these mowers on the Internet and has hired an Internet advertising consulting firm, Phat Chance to help most this effort forward. John Deere has set a goal for Internet sales of its lawn care products to represent 7.5% of total category sales by the end of next year.
-(Scenario 9-5) Phat Chance has told John Deere managers that they believe the first step in fostering Internet sales is to post extensive product information, specifications, prices, and dealer locations where customers would expect to find them. This most likely means that John Deere should set up a ____.

Question

Quizplus · Accepted Answer

A corporate home page would provide a central location for customers to find extensive information about John Deere's lawn care products, including specifications, prices, and dealer locations. It would be a key step in fostering Internet sales. A search engine, banner ad, or portal would not necessarily provide the same level of detailed information about the products, which is crucial in encouraging customers to make a purchase.

Scenario 9-5 John Deere and Company Has Manufactured Farm Equipment for Many