P-O-P refers to materials used in the retail setting to attract shoppers attention to ones product, convey primary product benefits, or highlight pricing information.

Question

Quizplus · Accepted Answer

P-O-P (point of purchase) materials are indeed used in the retail setting to attract shoppers attention to a product, convey primary product benefits, or highlight pricing information.

P-O-P Refers to Materials Used in the Retail Setting to Attract