The primary role for consumer sales promotion is to

Question

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Consumer sales promotion is designed to stimulate immediate purchasing behavior from consumers. It aims to incentivize customers to take advantage of an offer and make a purchase quickly. While enhancing a brand's image and encouraging long-term purchasing are also important goals for marketers, these are typically achieved through other marketing activities such as advertising and brand building campaigns. The primary role of consumer sales promotion is to drive short-term sales.

The Primary Role for Consumer Sales Promotion Is to