Which one of the following is not a reason why sales promotions have become a more popular tool for companies over the past 10 to 15 years?
A) Companies are demanding greater accountability for their marketing expenditures.
B) Companies are feeling the pressure for immediate revenue.
C) Companies are understanding the benefits of adding value in consumers' minds.
D) Companies are understanding the need for a consistent image over time.
Correct Answer:
Verified
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A)
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