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Which of the Following Is a Strategic Advantage for Manufacturers

Question 31

Multiple Choice

Which of the following is a strategic advantage for manufacturers of P-O-P advertising aimed at trade and business markets?


A) It aids in securing trade market cooperation for their brand(s)
B) It encourages potential retailers to support their brand over another
C) It can help win additional shelf space and exoposure inside the retail store
D) All of these statements are possible advantages of P-O-P for manufacturers

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