A ____ requires a consumer to pay most of the cost of an item received as a premium.

Question

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A self-liquidating premium requires the consumer to pay most of the cost of the item received as a premium, thereby covering most or all of the manufacturer's cost. This type of premium is often used to market higher-priced items such as jewelry or electronics. A free premium is simply given away without any cost to the consumer, while a price-off deal and trial offer generally involve the manufacturer absorbing most or all of the cost of the promotion.

A ____ Requires a Consumer to Pay Most of the Cost