A Distinguishing Feature of a Self-Liquidating Premium Is That It

A distinguishing feature of a self-liquidating premium is that it

A) offers a consumer cents off or even dollars off merchandise at the point of purchase.
B) requires a consumer to pay most of the cost of an item received as a premium.
C) is offered free or at a reduced price with the purchase of another item.
D) is not particularly effective with brand loyalty.