A money-back offer requiring a buyer to mail in a form requesting the money back from the manufacturer, rather than the retailer (as in couponing) is:

Question

Quizplus · Accepted Answer

This is a rebate offer, as the buyer is required to mail in a form directly to the manufacturer to request their money back. It is not brand switching, as the buyer is not being prompted to switch to a different brand, nor is it a coupon offer, as the discount is not applied at the time of purchase. The term "manufacture verticality" does not accurately describe this type of offer.

A Money-Back Offer Requiring a Buyer to Mail in a Form