Scenario 11-3
It's time to take your weekly trip to the grocery store. You bring a coupon good for 50¢ off a national brand of coffee. As you walk the aisles, a woman asks if you'd like to try a slice of pizza. After you taste it, she points out where the brand is kept in the freezer display. When you get to your favorite brand of toothpaste, you're delighted to find that a toothbrush, made by the people who make your toothpaste, is attached to the box for no extra charge. You turn the corner and run into a cardboard cutout of one of the stars from a leading medical drama on TV. This display has a medical kit full of a new brand of pain reliever built into it. Your last stop is the cereal aisle, and on the back of your favorite brand is a chance to buy a T-shirt with a picture of the cartoon spokes-animal for the cereal for only $7.95.
-(Scenario 11-3) Of the sales promotions you encountered in the store, which one was directed at the trade channel?

Question

Quizplus · Accepted Answer

The display with the medical kit full of a new brand of pain reliever is most likely directed at the trade channel, as it is promoting the product to the store rather than directly to the consumer. The other promotions (coupon, in-store sample, and T-shirt) are aimed at the consumer.

Scenario 11-3 It's Time to Take Your Weekly Trip to the Grocery