Support media are called support media because they

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Support media are called so because they reinforce or complement the advertising messages delivered by other media. They can expand the reach of primary media, create a lasting impression or recall, or provide additional details about the advertised product or service. Examples of support media include billboards, cinema advertising, transit advertising, product placements, and sponsorships. Support media may or may not be supported solely by advertising expenditures and do not necessarily require physical structures like the primary media.

Support Media Are Called Support Media Because They