Scenario 11-1 When One Runs a World Wide Web Word Search of Search

Scenario 11-1
When one runs a World Wide Web word search of the term sales promotion, the result is more than 700,000 matches. The list of links is as diverse as it is extensive. A click of a mouse button can bring you to the home page of a wide variety of full-service Sales Promotion Agencies providing strategic promotion planning and promotion development/implementation with emphasis on retail grocery products.
-(Scenario 11-1) Pegasus Sales Promotion claims that just about any business can benefit from a scratch card promotion. However, an astute marketer realizes that, as with many different kinds of sweepstakes,

A) they are not an effective way to build store traffic.
B) it's often difficult to get any message across in the context of a game.
C) they are not an effective way to spur repeat trips to a retailer.
D) the lack of legal guidelines can create massive problems for companies.