Scenario 11-2
The White Noise recording company is getting ready to release the first compact disc from its newest band, Wet-Dog. Because White Noise's last three releases have been dismal failures, the company needs a quick influx of cash. The company has decided to use sales promotions to move the product through record stores and into customers' hands.
-(Scenario 11-2) White Noise commissions the building of point-of-purchase displays for record stores. The displays hold 144 compact discs, with headphones for patrons to listen to selections off each disc. This is known as

Question

Quizplus · Accepted Answer

The point-of-purchase displays are intended to encourage record stores to stock and promote Wet-Dog's compact disc, making it a trade-market sales promotion aimed at intermediaries rather than the final consumer.

Scenario 11-2 The White Noise Recording Company Is Getting Ready to Release