Scenario 11-1
When one runs a World Wide Web word search of the term sales promotion, the result is more than 700,000 matches. The list of links is as diverse as it is extensive. A click of a mouse button can bring you to the home page of a wide variety of full-service Sales Promotion Agencies providing strategic promotion planning and promotion development/implementation with emphasis on retail grocery products.
-(Scenario 11-1) If a company creates a trade show booth, the company is employing ____ to sell its product.

Question

Quizplus · Accepted Answer

Creating a trade show booth is an example of a push strategy, which involves promoting a product to intermediaries such as wholesalers, distributors, and retailers to encourage them to carry and promote the product to their customers.

Scenario 11-1 When One Runs a World Wide Web Word Search of Search